Services & Offers

Market analysis

The SVP market analysis is based on the systematic evaluation of existing market data and on information gained from expert interviews. For niche markets or blue ocean markets, potentials and forecasts are created on the basis of market modeling. Our market analysis serves as a basis for future strategic decisions.

Our B2B industry expertise, built on 35 years of experience, as well as our international network are important prerequisites for this.

Topics such as:

• How big is the potential market and how is it developing?
• Who are the key players and how are they positioned?
• What new fields of application are there for your products?
• What are the customer requirements?
• What regulations and barriers to market entry are there?

Company analysis

Researching and compiling all available data and information from databases and relevant online sources forms the basis of a well-founded company profile. We create company analyses that are precisely tailored to your needs.

The company profile usually includes a management summary with the most important key facts and deep-dive analyses on precisely the topics that interest you. We are happy to regularly update the company analyses for you or automatically monitor changes and news about the companies using MI software.

Topics such as:

• Key Financials
• News
• M&A activities
• Patent applications
• Product developments & strategies
• SWOT analyses
• Sales activities etc.

Monitoring, automated newsletter

If you mainly need qualitative analyses of market changes, innovations and competitors, we offer newsletters based on media monitoring tools that automate the process.

Media monitoring tools link numerous sources such as RSS feeds, selected databases, company websites, industry portals, social media and integrate many different languages.

Topics such as:

• What changes are occurring in the market or in association with the competitors?
• What impact do political or economic events have on market developments?
• What new products, technologies, start-ups or innovations are emerging?

Innovation scouting

Innovation is essential for the success of a company. Due to ever emerging market players and trends such as digital transformation and sustainability, companies need to develop products and technologies for the future in order not to be overtaken by disruptive developments.

Innovation scouting from SVP enables a 360° view through collaboration between humans and automated media monitoring.

Topics such as:

• Which innovations have been published?
• Which innovations are presented by other market participants or specific regions?
• Which patents have been registered?
• Which topics and technologies are being discussed in the scientific literature?

Market Intelligence training

SVP’s market intelligence training is offered on-site in Heidelberg with a maximum of six participants. The focus is on introducing your employees to market intelligence methodologies and databases.

To implement market intelligence in a company structurally requires an intelligent organizational structure, well-thought-out processes and the empowerment of employees. Our market intelligence experts advise you on how to implement it in your company.

Topics such as:

• Training in market intelligence methodology and databases
• Development of market intelligence in the company
• Set-up or introduction to the i2d platform from Comintelli

Ad hoc research

Ad hoc topics arise in the course of day-to-day work and often cannot be dealt with internally immediately at once due to a lack of capacity, in-house knowledge or databases. Use the capacities of market intelligence experts for ad hoc topics that are less extensive but need to be processed within a short period of time.

Internal research or market research departments of companies or consultancies benefit from the SVP service to selectively commission the capacities of experienced SVP experts with knowledge in various B2B sectors for their ad hoc topics.

Topics such as:

• Individual information on companies, company profile or location analysis
• Trends/first analysis of technologies such as batteries, hydrogen, CCUS, circular economy, biopolymers, etc.
• 2-3 short interviews to verify data or as a basis for an initial assessment
• Identification of companies or partners for M&A, purchasing or sales
• Initial market overview based on desk research or detailed information on a market
• … or questions on sustainability, need for statistics, press research, overview of regulations, insights into the economy or price trends, topics on competition, etc.