Sustainability – Key to unlock future growth

Sustainability and market intelligence are crucial to understanding and analysing the current and future state of a market. Incorporating sustainability into market intelligence can help businesses to identify opportunities and risks related to environmental, social, and governance (ESG) issues. At SVP, we strongly believe that market intelligence can help companies identify and capitalize on sustainability-related opportunities, manage risks, increase efficiency, and enhance their reputation. By using market intelligence in relation to their sustainability efforts, companies can better position themselves for success in an increasingly competitive and environmentally conscious market.

Market intelligence can help companies achieve sustainability in several ways:

  • Identifying opportunities: By understanding consumer preferences and trends, companies can develop new products and services that meet this demand and contribute to sustainability goals.
  • Managing risks: By understanding the risks posed by changes in regulations or environmental laws, a company can take steps to mitigate their impact and ensure compliance with sustainability regulations.
  • Improving efficiency: Market intelligence can help companies identify opportunities to improve their operations and supply chain management, which can lead to increased efficiency and reduced environmental impacts.
  • Improving reputation: By incorporating sustainability into its market intelligence efforts, a company can demonstrate its commitment to sustainability and improve its reputation with customers, investors, and other stakeholders. This can help the company stand out from its competitors and potentially increase its market share.

In our newsletter on sustainability, we tried to compare different industries based on sustainability parameters. Each industry has its unique set of environmental, social, and economic impacts. However, some general trends and patterns can be observed. From our analysis, we have derived key sustainability strategies that companies can adopt to improve their sustainability performance and position themselves for success in the future:

Reduce energy and resource consumption:

Companies can reduce their energy and resource consumption by adopting energy-efficient technologies and practices, such as LED lighting and turning off equipment when not in use.

Implement a waste reduction program:

Companies can reduce their waste output by implementing a waste reduction program that includes recycling, composting, and reducing packaging.

Invest in renewable energy:

Companies can reduce their greenhouse gas emissions by investing in renewable energy sources, such as solar panels or wind turbines.

Engage with stakeholders:

Companies can engage with stakeholders, such as customers, employees, and local communities, to understand their sustainability concerns, create awareness, and identify opportunities for improvement.

Implement sustainable procurement practices:

Companies can reduce their environmental impact by sourcing materials and products from suppliers that prioritize sustainability.

Overall, companies can adopt a range of sustainability strategies to reduce their environmental impact and improve their sustainability performance. By doing so, they can not only protect the environment, but also improve their reputation, reduce costs, and successfully position themselves in an increasingly competitive and sustainability-conscious market.

There are several key sustainability issues that companies are likely to face in the future and which require strategic focus for future growth:

  • Climate change: Climate change is one of the most pressing sustainability issues companies are facing today. Businesses need to reduce their greenhouse gas emissions and adapt to the impacts of a changing climate, such as extreme weather events and sea level rise.
  • Resource scarcity: Companies are also likely to face increasing resource scarcity (e.g., water scarcity, land degradation, and the depletion of natural resources) as the global population and economy continues to grow.
  • Social and economic inequality: Companies must also address social and economic inequality. Companies that fail to address these issues may face negative impacts on their reputation and bottom line.
  • Environmental degradation: Companies will also need to address environmental degradation, such as pollution, habitat destruction, and the loss of biodiversity.
  • Regulatory and policy changes: Companies need to keep abreast of regulatory and policy changes related to sustainability, as governments and other stakeholders increasingly take action to address these issues.

Overall, sustainability issues are likely to become increasingly important for companies in the future, as stakeholders demand greater transparency and accountability around environmental, social, and governance (ESG) issues. Thus, at SVP, we promise to continue our deep dive into this subject with defined topics. We are certain that companies that can effectively address these issues will be better positioned to thrive in a rapidly changing world.

Manasi Ghayal
Market Intelligence Junior Expert

Sources:
SVP Deutschland AG desk analysis based on public sources