B2b industries

Our industry focus

SVP focuses primarily on b2b markets, i.e. industrial market research. For clients, this means: Each market intelligence expert is specialized in certain core industries and has many years of experience in their field.

An understanding of the industries, knowledge of the wording and current trend topics are important prerequisites for producing well-founded market analyses.

New topics are emerging faster and faster in every industry. Knowledge that was valid yesterday is a thing of the past today. This is precisely where market intelligence and industry experience come in. In which industry-specific sources and databases can the required data be found? Which market expert is the right contact for expert interviews to verify data or supplement analyses? Understanding b2b industries is an important basis to answer these questions.

Mobility & Transport

  • Automotive Software
  • Autonomous Driving
  • Sustainability & New Materials
  • Fuel Card & Fleet Management
  • E-mobility

Mechanical & Electrical Engineering

  • Manufacturing & Smart Factory
  • Digitalization & Robotics
  • Building Automation
  • IOT, Edge Computing

Chemical Industry

  • Raw Materials
  • (Bio)polymer Applications
  • Circular Economy & Green Chemistry
  • Hydrogen
  • Battery Technology

Information Technology

  • Data Centre and Colocation Market
  • Mobile Security
  • Cyber Security
  • Digitalization
  • Artificial Intelligence (AI)

Healthcare & Medical Technology

  • Medical Electronics & Diagnostics
  • Life Science & Biotechnologie
  • Drug Delivery Systems
  • Sustainable & Healthcare Systems
  • Free from Solutions für clean Cosmetics, Supplements, Cleanser

Construction & Energy

  • Modular Construction
  • HVAC
  • Renewable Energy Systems
  • E-Fuels & Hydrogen
  • Carbon Economy (CCUS)

Expertise in trending topics and growing markets

Companies are keen to identify new target markets for their products. New and growing markets are particularly suitable for entering, as market saturation and monopoly positions have not yet been reached. Accordingly, SVP is constantly working on projects related to trends and new markets.

01 Battery Technology
The number of applications for batteries is growing, whether in mobility, storage, medical technology, or elsewhere. Accordingly our customers asked about battery technologies, battery recycling, chemicals in batteries, the market for battery storage, temperature management, supply chains and new suppliers.
02 Defense Industry
Political circumstances have made this market one of the growth markets. This opens up new market potential for companies, even outside Germany. Accordingly, we identify for our customers’ products areas of application in the defense industry.
03 Sustainability
This topic is so all-encompassing and important that we encounter it in various facets. Companies must adapt, but it also offers potential. Topics include sustainable technologies, circular economy, regulations, recycling, and the question of how one’s own competition is positioned in terms of sustainability. 
04 CO2 reduction and climate technology
New topics mean changes that are often difficult but also offer new sales opportunities. CO2 reduction and climate technology have become “drivers.” Whether heat pumps, charging infrastructure, ventilation technologies, new drives, filter technologies, cooling and heating systems, to name just a few of the topics we cover.
05 Education & Higher Education
The decline in trainees and students increases the pressure on educational providers, universities, and higher education institutions to remain competitive with attractive offerings. As a result, SVP has carried out projects for various educational providers, universities, and higher education institutions on topics such as market overviews of short-term programs, benchmarking of training offerings, market potential analyses of legal programs, as well as market and competition analyses of educational providers in the public sector.
06 Regional and Global Supplier Networks
Trade policy instability and protectionism put pressure on the manufacturing industry in the DACH region and make growth planning more difficult. To increase stability, companies in Germany are expanding their supplier base to include regional and European suppliers, as well as partners from other Asian countries or from Africa. To identify qualified suppliers, SVP leverages AI-based search tools, paid databases, and local partners on the ground in over 40 countries.

Our Market Intelligence Experts

Market Intelligence Expert

Yvonne Jacoby

Head of Market Intelligence
Construction & Energy

Market Intelligence Expert

Thip Pruckner

Market Intelligence Senior Expert
Healthcare & Medical Technology

Market Intelligence Expert Healthcare

Anja Fürbach

Market Intelligence Senior Expert
Healthcare & Medical Technology

Market Intelligence Expert Chemie

Dr. Daniel Vogler

Market Intelligence Expert
Chemical Industry

+49 6221 914 00 0

Market Intelligence Expert Energie

Doris Höflich

Market Intelligence Senior Expert
Construction & Energy

Market Intelligence Expert

Norman Ziegler

Market Intelligence Senior Expert
Mobility & Electrical Engineering

Market Intelligence Social Media

Pia Trinkl

Market Intelligence Assistant

Market Intelligence Expert

Robin Zuck

Market Intelligence Junior Expert
Electrical Engineering & Mobility

+49 6221 914 00 0

Market Intelligence Expert bei der Arbeit

Tolga Tamer

Market Intelligence Junior Expert
Mechanical Engineering & Mobility

+49 6221 914 00 0

Market Intelligence Expert Chemieindustrie

Dr. Ronald Hinz

Market Intelligence Senior Expert
Chemical Industry

Insights on innovations & industries

Market Intelligence is our daily business. That’s why we’re familiar with the many topics surrounding methodology, tools, platforms, the organization of MI in companies, and selecting the right data sources.

We regularly share valuable insights from projects and client conversations through white papers and LinkedIn posts. If you have questions or would like to exchange ideas, feel free to reach out to us.