Market analyses
The basis for your strategic decisions
Markets are changing faster than ever – with a dynamic that never existed before. As a result, constant monitoring of the markets is becoming increasingly important and up-to-date data is essential. Unforeseen events additionally accelerate this development, e.g. a pandemic, political disputes, scarcity of resources and new technological developments. Market studies as a basis for entering new markets is therefore a “must”.
Challenges
Challenges also harbor opportunities if companies adapt to new requirements and thus secure their future. It is important that companies react quickly to changes and adapt their strategies.
The entrance of new competitors, the substitution of redundant technologies, or signs of market saturation can be risks for a company’s success. Companies are then faced with the task of making strategic decisions on the basis of market analyses. Our market intelligence experts deliver market reports tailored to your needs, with valid figures and comprehensible market models. The optimal basis for your decision-making as an opportunity for the future.
The right analysis for you?
high-level market analysis
Your need: You’re planning to identify new application areas or country markets?
A high-level market analysis starts with identifying the target market, relevant trends, competitors, and customer needs to gain a fundamental understanding of the market structure.
Based on the results of the high-level market analysis, you can decide which application areas or country markets are most relevant for your business.
Deep-Dive Market Analysis
Your need: You want to be well-prepared when entering a new application area or country market?
In a deep-dive analysis, key figures such as market size, growth potential, distribution structures, and market entry barriers are thoroughly analyzed.
Based on the deep-dive market analysis, you can strategically assess the opportunities and risks of entering a new market.
Nice to know
A market analysis is the systematic evaluation of market data. It serves as the basis for strategic decisions on entering new markets or for gaining new market shares. A market study includes, for example, aspects such as market size and market potential, trends, competitive landscape and new technological developments that will trigger market changes in the future.
A market potential analysis answers many questions in advance. Whether a company should expand into new countries, which target groups should be addressed or if one is unsure whether the target market is already saturated: The market potential analysis provides insights on “whether a market has potential or not.”
Shortages of raw materials, supply chain disruptions, rising energy prices, the need for alternative “energy sources,” shortages of skilled workers, the circular economy, hydrogen and many more issues present new challenges for companies. Here, it is necessary to understand the background. Why are raw material prices skyrocketing? Is this a short-term effect or is it assumed to be a long-term development? What impact will rising energy prices have on the chemical industry? What propulsion types will be used in the car of the future? Projects on these and similar topics are daily business at SVP.
Market Intelligence tools help automate and streamline data research and processing, especially for recurring tasks like monitoring, trend scouting, and news tracking. For long-term market and company monitoring, we create dashboards that consolidate all relevant KPIs in a clear, up-to-date format — centrally accessible, both mobile and desktop. AI applications support the automated monitoring of product specifications, technologies, and competitors, simplifying recurring search processes.
How you benefit from SVP Market Intelligence
Over 35 years of experience in market intelligence, more than 160,000 ad hoc research projects and B2B market analyses as well as a broad understanding of more than a dozen industries form the basis of our knowledge of markets and target sectors.
As an SVP customer you can expect more than just a documentation of the status quo. You also receive concrete recommendations for action for your company, which are derived directly from our analyses. Customers benefit all along the line:
