Market analyses
The basis for your strategic decisions
Markets are changing faster than ever – with a dynamic that never existed before. As a result, constant monitoring of the markets is becoming increasingly important and up-to-date data is essential. Unforeseen events additionally accelerate this development, e.g. a pandemic, political disputes, scarcity of resources and new technological developments. Market studies as a basis for entering new markets is therefore a “must”.
Challenges
Challenges also harbor opportunities if companies adapt to new requirements and thus secure their future. It is important that companies react quickly to changes and adapt their strategies.
The entrance of new competitors, the substitution of redundant technologies, or signs of market saturation can be risks for a company’s success. Companies are then faced with the task of making strategic decisions on the basis of market analyses. Our market intelligence experts deliver market reports tailored to your needs, with valid figures and comprehensible market models. The optimal basis for your decision-making as an opportunity for the future.
Your options
01 FROM ABOVE
HIGH-LEVEL MARKET OVERVIEW
You gain a first impression of the market.
From 3,500 €
02 WE’RE GETTING CLOSER
MARKET ESTIMATION
You see what your environment looks like.
From 7,500 €
03 VERY CLOSE
DEEP DIVE MARKET ANALYSIS
Your have the full picture with all the details to make precise decisions.
FROM 15,000 €
Nice to know
A market analysis is the systematic evaluation of market data. It serves as the basis for strategic decisions on entering new markets or for gaining new market shares. A market study includes, for example, aspects such as market size and market potential, trends, competitive landscape and new technological developments that will trigger market changes in the future.
A market potential analysis answers many questions in advance. Whether a company should expand into new countries, which target groups should be addressed or if one is unsure whether the target market is already saturated: The market potential analysis provides insights on “whether a market has potential or not.”
Shortages of raw materials, supply chain disruptions, rising energy prices, the need for alternative “energy sources,” shortages of skilled workers, the circular economy, hydrogen and many more issues present new challenges for companies. Here, it is necessary to understand the background. Why are raw material prices skyrocketing? Is this a short-term effect or is it assumed to be a long-term development? What impact will rising energy prices have on the chemical industry? What propulsion types will be used in the car of the future? Projects on these and similar topics are daily business at SVP.
Market intelligence tools are software solutions to either (partially) automate the collection, compilation and presentation of data, or to make the access and handling of which more efficient.
The use of these market intelligence tools is helpful when research processes are repetitive, e.g., for monitoring tasks, trend and innovation scouting or newsletters. [We use the solution of I2D and other tool providers for this purpose]. This way, the research process can be automated and many different sources can be bundled via one solution.
For the presentation of long-term company or market monitoring, we create dashboards. Company profiles, industry developments or market data – all KPIs can be displayed clearly and up-to-date. A dashboard enables decentralized access to a central database, whether mobile or stationary.
An AI application is used to regularly monitor product specifications or technologies. This tool allows to automate search processes and to identify new sources and results. The advantage of the AI tool lies in recurring searches – for example, when monitoring competitors or new product developments.
How you benefit from SVP Market Intelligence
Over 35 years of experience in market intelligence, more than 160,000 ad hoc research projects and B2B market analyses as well as a broad understanding of more than a dozen industries form the basis of our knowledge of markets and target sectors.
As an SVP customer you can expect more than just a documentation of the status quo. You also receive concrete recommendations for action for your company, which are derived directly from our analyses. Customers benefit all along the line:
What our clients say
“I really appreciate the collaboration with SVP. In the operational business, I often must weigh up which research priorities are set within my team. In this matter, SVP supports me with market and methodological expertise to solve issues quickly and in a targeted manner.”
“So far, we have been very satisfied with the SVP service, which has provided us with ad hoc professional analysis support at various stages of business development.”
“To us, SVP stands out as a reliable and competent contact partner; even for specific inquiries. The high quality and comprehensible preparation of the information supported decision-making processes for us.”
