Global market monitoring
Market clarity as a growth driver
Informed companies have a better chance of remaining successful and growing in the future. This means tracking technological, economic, and political changes and identifying new market demands. Market monitoring provides you with regular insights into market developments, competitors, and innovations in your core and related markets — always tailored to your specific needs. SVP’s market monitoring uses advanced AI-supported software from Comintelli, saving you the effort of scanning numerous newsletters, industry portals, business information services, and competitor websites.
Challenges
Market intelligence tools offer solutions that enable automated monitoring and replace the time-consuming research across various newsletters and websites. However, specialized sources such as scientific publications or paid databases for patents or start-ups are only partially covered.
In these cases, SVP can supplement missing parts. Each market monitoring report is additionally qualified and quality-checked before delivery to ensure you receive optimal results.
Your 360° view
AUTOMATED MARKET MONITORING
Automated identification of news from public sources and social media. Result: A report with news on your market, innovations, and competition.
SIGNAL SPOTTER
Word cloud created with AI technology. Deliverable: The most frequently discussed terms of the previous month are displayed. > Trend
PATENT ANALYSIS
Patent analysis carried out by market intelligence experts. Deliverable: An overview of new patents in your desired field of innovation.
IDENTIFICATION OF START-UPS
Research in start-up databases. Deliverable: New interesting start-ups are listed with a brief description.
SCIENTIFIC ARTICLES
Research by MI experts in databases covering scientific publications. Deliverable: Articles from the specialist literature that discuss / publish relevant innovations.
SUPPLEMENT: NICHE SOURCES
Research in press databases that cannot be integrated via an automated search. Deliverable: Additional information on innovations from databases with paywalls.
Market monitoring by SVP
With the i2d-tool for automated monitoring, you save time — as reading countless newsletters, checking alerts and scanning industry platforms is handled by i2d for you. News on markets, products, innovations, or companies are automatically captured as a market report.
Additionally we can integrate:
- Signal spotter
- Patent analysis
- Identification of start-ups
Nice to know
Not every wheel has to be reinvented and not every new invention has to be built from scratch. Being aware of innovations that affect your market is just as important for risk protection as it is for growth.
- Innovation scouting enables companies to recognize early on where innovations with disruptive potential are emerging.
- Innovation scouting allows management to keep an eye on new competitors, interesting innovations as well as start-ups, and gives them the opportunity to act instead of just to react.
- Business development and product management benefit from new ideas which offer new approaches for their own product development.
It refers to monitoring changes in the market. This can include new technologies, materials, business models, or even new products. Additionally, market monitoring often reveals new market participants or competitors. Therefore, market observation not only captures market changes but also identifies innovations. This allows for timely responses to shifts, and provides a solid foundation for ideas and inspirations for new developments or improvements
Market focus with SVP
Market changes have always been a key driver for companies and the overall economy. Today, however, these cycles move significantly faster. Those who fail to recognize trends and new developments in time risk losing their business foundation — and the same applies to SVP.
Our Market Intelligence experts continuously monitor current trends and technologies, with a particular focus on artificial intelligence. This ensures that our market analyses and ad hoc research solutions remain relevant and future-proof. At present, complex market and competitive analyses cannot yet be fully replaced by AI — but that could change quickly. That’s why we continuously invest in the ongoing training of our experts and in innovative tools.
What innovation excites SVP?
„As an ambitious triathlete, I am always interested in ways to monitor my biometric data. Until now, the classic tool for this has been sports watches. At my last training camp, I came across an exciting innovation: a smart ring can be used to measure more than 20 biometric values such as heart rate, body temperature, blood oxygen etc. in a relatively inexpensive, fashionable and convenient way.“
„My general interest in digital innovations that make everyday life easier extends across a wide range of applications; from contactless payment, watches and cell phones to voice-controlled assistants and market intelligence platforms in the business environment.“
„I am happy that innovations are also driving mobility, especially autonomous driving. When I imagine that all the people of my generation will be driving cars on the road in 20 years’ time, it makes me anxious. Hopefully, advancements in autonomous cars will allow mass adoption by then, or, thanks to innovations, the cockpit will have been upgraded to such an extent that it is able to forgive our mistakes.“
