Global market monitoring
Market clarity as a growth driver
Informed companies have a better chance of remaining successful and growing in the future. This means tracking technological, economic, and political changes and identifying new market demands. Market monitoring provides you with regular insights into market developments, competitors, and innovations in your core and related markets — always tailored to your specific needs. SVP’s market monitoring uses advanced AI-supported software from Comintelli or research agents, saving you the effort of scanning numerous newsletters, industry portals, business information services, and competitor websites.
Let’s keep the developments in your market in sight
Would you like to identify market changes early, continuously monitor competitors, or stay up to date on new technologies, trends, and business opportunities?
We monitor relevant markets, companies, and developments for you, filter the information flow, and structure the most important insights. This helps you stay continuously informed, assess changes early, identify opportunities, and respond faster to new developments.
Your 360° view
AUTOMATED MARKET MONITORING
Automated identification of news from public sources and social media. Result: A report with news on your market, innovations, and competition.
SIGNAL SPOTTER
Word cloud created with AI technology. Deliverable: The most frequently discussed terms of the previous month are displayed. > Trend
PATENT ANALYSIS
Patent analysis carried out by Market Intelligence experts. Deliverable: An overview of new patents in your desired field of innovation.
IDENTIFICATION OF START-UPS
Research in start-up databases. Deliverable: New interesting start-ups are listed with a brief description.
SCIENTIFIC ARTICLES
Research by MI experts in databases covering scientific publications. Deliverable: Articles from the specialist literature that discuss / publish relevant innovations.
SUPPLEMENT: NICHE SOURCES
Research in press databases that cannot be integrated via an automated search. Deliverable: Additional information on innovations from databases with paywalls.
Market monitoring by SVP
With the i2d-tool for automated monitoring, you save time — as reading countless newsletters, checking alerts and scanning industry platforms is handled by i2d for you. News on markets, products, innovations, or companies are automatically captured as a market report.
Additionally we can integrate:
- Signal spotter
- Patent analysis
- Identification of start-ups
Market focus with SVP
Market changes have always been a key driver for companies and the overall economy. Today, however, these cycles move significantly faster. Those who fail to recognize trends and new developments in time risk losing their business foundation — and the same applies to SVP.
Our Market Intelligence experts continuously monitor current trends and technologies, with a particular focus on artificial intelligence. This ensures that our market analyses and ad hoc research solutions remain relevant and future-proof. At present, complex market and competitive analyses cannot yet be fully replaced by AI — but that could change quickly. That’s why we continuously invest in the ongoing training of our experts and in innovative tools.
What innovation excites SVP?
“My general interest in digital innovations that make everyday life easier extends across a wide range of applications; from contactless payment, watches and cell phones to voice-controlled assistants and Market Intelligence platforms in the business environment.“
“I am happy that innovations are also driving mobility, especially autonomous driving. When I imagine that all the people of my generation will be driving cars on the road in 20 years’ time, it makes me anxious. Hopefully, advancements in autonomous cars will allow mass adoption by then, or, thanks to innovations, the cockpit will have been upgraded to such an extent that it is able to forgive our mistakes.“
FAQ
Market monitoring refers to the continuous observation of relevant markets, competitors, technologies, trends, and regulatory developments across different countries and regions. The goal is to identify changes at an early stage and assess their significance for the company.
Market monitoring includes, among other things, competitors, customers, new market entrants, technologies, products, partnerships, investments, regulatory changes, and industry trends. The content is individually tailored to the company’s strategic information needs.
A market analysis examines a market at a specific point in time and answers a defined question. Market monitoring, on the other hand, is continuous and provides early insights into changes in competitors, market conditions, technologies, and regulatory frameworks.
Market monitoring provides an ongoing information base for decisions related to market entry, product strategy, competitive positioning, and innovation. It helps companies identify opportunities and risks at an early stage and make well-informed decisions.
The results are prepared as reports, alerts, dashboards, or thematic summaries depending on the need. Relevant developments are prioritized so that their strategic significance can be quickly understood.
