Global market monitoring

Market clarity as a growth driver

Informed companies have a better chance of remaining successful and growing in the future. This means tracking technological, economic, and political changes and identifying new market demands. Market monitoring provides you with regular insights into market developments, competitors, and innovations in your core and related markets — always tailored to your specific needs. SVP’s market monitoring uses advanced AI-supported software from Comintelli, saving you the effort of scanning numerous newsletters, industry portals, business information services, and competitor websites.

Challenges

Market intelligence tools offer solutions that enable automated monitoring and replace the time-consuming research across various newsletters and websites. However, specialized sources such as scientific publications or paid databases for patents or start-ups are only partially covered.

In these cases, SVP can supplement missing parts. Each market monitoring report is additionally qualified and quality-checked before delivery to ensure you receive optimal results.

Your 360° view

AUTOMATED MARKET MONITORING

Automated identification of news from public sources and social media. Result: A report with news on your market, innovations, and competition.

SIGNAL SPOTTER

Word cloud created with AI technology. Deliverable: The most frequently discussed terms of the previous month are displayed. > Trend

PATENT ANALYSIS

Patent analysis carried out by market intelligence experts. Deliverable: An overview of new patents in your desired field of innovation.

IDENTIFICATION OF START-UPS

Research in start-up databases. Deliverable: New interesting start-ups are listed with a brief description.

SCIENTIFIC ARTICLES

Research by MI experts in databases covering scientific publications. Deliverable: Articles from the specialist literature that discuss / publish relevant innovations.

SUPPLEMENT: NICHE SOURCES

Research in press databases that cannot be integrated via an automated search. Deliverable: Additional information on innovations from databases with paywalls.

Market monitoring by SVP

News on markets, products, innovations, or companies are automatically captured as a market report.

  1. Signal spotter
  2. Patent analysis
  3. Identification of start-ups
  4. Scientific articles
  5. Addition of niche sources

Nice to know

What are the benefits of market monitoring with SVP?

Market changes have always been a driver for businesses and the overall economy, but today the cycles are much shorter. Companies should keep an eye on changes and innovative developments to avoid losing their business foundation. The same applies to SVP.

We need to keep abreast of developments in artificial intelligence, otherwise, the work our market intelligence experts do will be done by AI technology in the future. Alternative solutions for ad hoc research and more complex market topics are not yet on the horizon, but that could change quickly.

01 COMPETITIVE ADVANTAGES
For 35 years, SVP has helped customers to identify market trends and innovations.
02 COMPREHENSIVE KNOWLEDGE OF SOURCES IN B2B MARKETS
The majority of market intelligence experts has been with SVP for over 10 years. This guarantees in-depth knowledge of sources in their b2b industries.
03 VALID ANALYSES
Market monitoring from SVP is always tailored to the client’s target markets so that you only get what you need. No more and no less.
04 DIGITALIZATION FOR B2B
Automating research minimizes the effort required for analysis of markets and innovations in global markets or from multiple sources.
05 CUSTOMIZED RESULTS
Each customer has their own needs in terms of report format, interval, language, or technology. SVP customizes the research results based on the customer’s needs, be it newsletters, dashboards, or alerts.
06 OPPORTUNITY AND RISK MINIMIZATION
Through market monitoring, companies in B2B industries are informed about which product developments could be interesting for their own portfolio or where potential threats to their products may arise.

What innovation do SVP members find exciting?

„As an ambitious triathlete, I am always interested in ways to monitor my biometric data. Until now, the classic tool for this has been sports watches. At my last training camp, I came across an exciting innovation: a smart ring can be used to measure more than 20 biometric values such as heart rate, body temperature, blood oxygen etc. in a relatively inexpensive, fashionable and convenient way.“

Norman Pirngruber

Market Intelligence Senior Expert

„My general interest in digital innovations that make everyday life easier extends across a wide range of applications; from contactless payment, watches and cell phones to voice-controlled assistants and market intelligence platforms in the business environment.“

Norman Ziegler

Market Intelligence Expert

„I am happy that innovations are also driving mobility, especially autonomous driving. When I imagine that all the people of my generation will be driving cars on the road in 20 years’ time, it makes me anxious. Hopefully, advancements in autonomous cars will allow mass adoption by then, or, thanks to innovations, the cockpit will have been upgraded to such an extent that it is able to forgive our mistakes.“

Jenny ripke

Vorstand