Market Intelligence
How to turn data into success
Market intelligence is becoming increasingly important, yet not everyone is familiar with it. What exactly does it mean? Market Intelligence processes are about gaining information on markets, companies and products and about intelligently combining this information to create a meaningful basis for well-founded decisions.
Requirements
An essential requirement for successful Market Intelligence is in-depth market knowledge, supported by extensive knowledge of sources and methods. These are the preconditions for accurately identifying and assessing market potential and for optimally preparing an entry into new markets.
Market Intelligence covers many aspects but is primarily focused on markets. Suitable methods and a grasp of the analysis needed lead to targeted market data and deliver what you need: An detailed insight into the market.
Experience
For more than 35 years, we at SVP have specialized in market analysis – know-how for you – whether you need a comprehensive market analysis or ad hoc research. As most of our Market Intelligence experts have been with SVP for more than ten years, each of them has developed extensive and in-depth expertise expertise. They know the relevant sources and critically assess data quality in accordance with the four-eyes principle.
“Market Intelligence analyses markets. Market intelligence analyses help you understand how a market works and make informed decisions.”
Your Benefits from SVP
SVP supports you with over 35 years of experience in obtaining Market Intelligence. The research and analysis of data, statistics and innovations to understand markets – customized, reliable and competent: That is exactly our strength.
What our experts say
“Market analyses are the most exciting thing that Market Intelligence has to offer. It is particularly interesting to deal with niche markets, to understand how the market works, how the supply chain operates and finally to create an overall picture from individual pieces of the mosaic. The resulting recommendations offer customers valuable insights to operate successfully in existing markets.”
“My annual analyses of the oil and gas market as well as the storage business for a well-known accounting firm are always very exciting for me, and not just since the war in Ukraine. Energy is always about geopolitics and current developments in the new energy world which is increasingly replacing the fossil energy world.”
Other Market Intelligence topics
SVP has been in the market since 1987 and has worked on over 170,000 projects on various topics. Based on their experience, our Market Intelligence experts develop suitable solutions for you.
You are not sure whether we can support you with Market Intelligence or another service? Just contact us. We will clarify this together.
FAQ
Market intelligence is the systematic collection, analysis, and evaluation of information about markets, competitors, and relevant environmental factors to support strategic decision-making within a company. It identifies external developments at an early stage, contextualizes them, and translates them into actionable insights for management, strategy, and business development. Unlike isolated data points, market intelligence provides a solid foundation for long-term successful positioning and growth.
Market intelligence is a continuous, strategic process that constantly monitors and analyzes markets, competitors, and environmental factors, and translates this information into a holistic view of the market to support daily management decisions. It serves as an early warning system for trends and risks.
Market research, on the other hand, is project- and question-based, providing specific data through surveys, interviews, or studies on specific hypotheses such as product acceptance or customer needs. While market intelligence creates a permanent, comprehensive information system, market research generates one-time, focused insights. Market intelligence integrates market research as a data source into long-term strategies.
Market intelligence is based on a combination of internal and external data sources. These include, for example, CRM and sales data, customer feedback, market studies, industry reports, company information, public statistics, patent data, regulatory developments, news feeds, and expert interviews. It is crucial to link, evaluate, and regularly update this information in order to gain a reliable picture of markets, competitors, customers, and trends.
Market intelligence supports specific decisions such as:
Which markets should we enter?
Which customer segments are the most attractive?
Which competitors do we need to monitor?
Which products or applications have the greatest potential?
Where is it worth investing?
What risks could jeopardize our market position?
In this way, market intelligence provides a solid foundation for market, product, investment, and growth decisions.