B2b Industry Expertise

Our Industry Focus

SVP primarily focuses on B2B markets, supporting companies with customized market and competitive analyses for strategic decision-making. Our Market Intelligence experts have many years of experience and extensive knowledge of their respective core industries.

Understanding industry-specific terminology and current trends is essential for reliable market analyses. This expertise also helps critically assess the quality and reliability of AI-generated information.

New technologies, applications, and market opportunities are emerging rapidly, making industry knowledge increasingly important. This is where the combination of Market Intelligence expertise and industry experience adds value.

Which industry-specific sources and databases provide relevant information? Which experts can help verify or complement findings through interviews? Answering these questions requires more than information gathering. In-depth industry knowledge is essential for evaluating information and delivering reliable market analyses.

Expertise in Emerging Trends and Growth Markets

Companies are continuously looking for new target markets and applications for their products. Emerging and growing markets in particular can offer attractive opportunities, as market structures, competitive dynamics, and customer requirements are often still evolving. At the same time, it is often unclear how large the actual market potential is, which companies are already active, and which applications will establish themselves in the long term.

SVP therefore regularly analyzes current trends, technological developments, and emerging markets. Key questions include market size, relevant market players, new application areas, and potential barriers to market entry. Particularly in emerging markets, reliable information is often limited and must be gathered from multiple sources and critically evaluated.

Through targeted market and competitive analyses, SVP helps companies identify new business opportunities at an early stage, realistically assess market potential, and identify attractive target markets for existing or new products.

01 Defense Industry
Political and geopolitical developments have made the defense industry an important growth market. New market opportunities are emerging, particularly for suppliers, including internationally. SVP identifies potential applications for their products, including dual-use technologies, and analyzes relevant market players and supply chains.
02 Battery Technology
The number of applications for batteries is growing, whether in mobility, storage, medical technology, or elsewhere. Typical research topics include battery technologies, recycling, battery materials, energy storage, thermal management and supply chains.
03 Data Centers and Colocation
The expansion of data centers is creating new opportunities for companies in areas such as cooling technologies, power supply, electrical and connectivity solutions, sensors, software, and building technologies. Many organizations already have relevant products or technologies but lack a clear path to entering this rapidly growing market. We help identify opportunities, understand market requirements, and develop effective market entry strategies.
04 Sustainability
Our work focuses on circular economy models, sustainable materials, recycling technologies, resource efficiency and regulatory developments. These trends create new challenges but also open up market opportunities for companies. SVP analyzes emerging technologies, changing market requirements and how competitors are positioning themselves in terms of sustainability.
05 Digital Services
Digital services are creating new opportunities across industries, from software solutions and platforms to IoT and cloud applications, automation, and data integration. Many companies can leverage their existing digital capabilities to enter new markets and address new customer segments. We help identify these opportunities, assess their potential, and develop strategies to successfully unlock new sources of growth.
06 Robotics
Robotics is creating new market opportunities across a broad range of technologies, including sensors, electronics, drive systems, connectivity solutions, software, and automation. Particular areas of growth include agricultural robotics, greenhouse automation, humanoid robotics, and medical applications. We help companies identify and assess opportunities in these evolving markets.

Industry Focus Areas

Mobility & Transport

  • Automotive Software
  • Autonomous Driving
  • Sustainability & New Materials
  • Fuel Card & Fleet Management
  • E-mobility

Mechanical & Electrical Engineering

  • Manufacturing & Smart Factory
  • Robotics & Industrial Automation
  • Building Automation
  • IoT, Edge Computing

Chemical Industry

  • Raw Materials
  • (Bio)polymer Applications
  • Circular Economy & Green Chemistry
  • Hydrogen
  • Battery Technology

Information Technology

  • Data Centres and Colocation Market
  • Mobile Security
  • Cybersecurity
  • Digitalization
  • Artificial Intelligence (AI)

Healthcare & Medical Technology

  • Medical Electronics & Diagnostics
  • Life Sciences & Biotechnology
  • Drug Delivery Systems
  • Sustainable Healthcare Systems
  • Free-from Solutions for clean Cosmetics, Supplements, and Cleanser

Construction & Energy

  • Modular Construction
  • HVAC
  • Renewable Energy Systems
  • E-Fuels & Hydrogen
  • Carbon Capture, Utilization and Storage (CCUS)

Our Market Intelligence Experts

Market Intelligence Expert

Yvonne Jacoby

Head of Market Intelligence
Construction & Energy

Market Intelligence Expert

Thip Pruckner

Market Intelligence Senior Expert
Healthcare & Medical Technology

Market Intelligence Expert Healthcare

Anja Fürbach

Market Intelligence Senior Expert
Healthcare & Medical Technology

Market Intelligence Expert Chemie

Dr. Daniel Vogler

Market Intelligence Expert
Chemical Industry

Market Intelligence Expert Energie

Doris Höflich

Market Intelligence Senior Expert
Construction & Energy

Market Intelligence Expert

Norman Ziegler

Market Intelligence Senior Expert
Mobility & Electrical Engineering

Market Intelligence Expert bei der Arbeit

Tolga Tamer

Market Intelligence Junior Expert
Mechanical Engineering & Mobility

market intelligence expert

Dr. Guido Möser

Consultant
Data Science

Insights on innovations & industries

Market Intelligence is our daily business. That’s why we’re familiar with the many topics surrounding methodology, tools, platforms, the organization of MI in companies, and selecting the right data sources.

We regularly share valuable insights from projects and client conversations through white papers and LinkedIn posts. If you have questions or would like to exchange ideas, feel free to reach out to us.