market intelligence

Open Innovation – SVP as part of your innovation network

In the traditional understanding, innovation management meant that innovations are developed exclusively internally within an organization. However, the innovation process has long since ceased to be just an internal process.

New market intelligence tools under scrutiny

In order to generate decision-relevant knowledge from Big Data, AI-supported tools are increasingly used nowadays. These business intelligence tools, which can analyze and graphically prepare cloud-based business data in real time, are often also offered as software-as-a-service (SaaS) models and are intended to help make well-founded decisions for a company from the insights derived from them.